Petra Larsson
Business Affairs Specialist for Scripted Content, TV4 Media , Sweden

Petra is a business affairs specialist for scripted content at TV4 Media. Based in Stockholm, Sweden, she is responsible for assessing and negotiating deals throughout the commissioning process. She is working closely with the scripted commissioning team to advise them on production, co-production and co-commissioning. Prior to joining TV4 Media, Petra had 9 years of experience working within distribution as a sales and acquisitions manager with a focus on CEE, CIS and Western Europe.