Climate Friendly Film & TV Industry: Case Finland

How to change a whole industry to a more sustainable one? Since 2021, Finland has had a nationwide project that aims to transform the current ways how to make film and TV productions. From a TV freelancer to a person running the show, APFI’s Sustainability Manager Anne Puolanne has been following the topic for more than a decade and now shares what have been the right steps to take. Keywords: guiding, collaboration, persistence and statistics!