Alba began her career in the communication and image department at the San Sebastian Festival (2012-2016). Since 2014, she has been one of the coordinators of the Enkarzine International Short Film Festival (Bizkaia), overseeing communications and part of the selection committee in the animation category.
In 2017 she moved to Sydney (Australia), where she worked as a Recording Supervisor and Assistant Project Manager at Appen (Big Data and AI), Communications Coordinator at APA Group and Communications Consultant at Symbol Strategic Communications.
Upon her return to Spain in 2020, Alba moved to Madrid to study for her Master’s degree and started at Inside Content as Programme Manager in Conecta FICTION & ENTERTAINMENT, where she is responsible for identifying the new trends and needs of a constantly changing TV industry, and designing and executing a programme accordingly, looking to the future of the sector.