Hyppe Salmi
Executive Producer, YLE , Finland

Hyppe is working as an Executive Producer in YLE’s Drama department, specializing in young adults. She is especially interested in short-form online drama, including content for third-party platforms where she sees countless opportunities for new kinds of storytelling.

Hyppe has been commissioning Instagram dramas—live actions, chat fictions, animations, interactive formats, spoken word, and pilots—and continues to scout for fresh talents, stories, and formats. In recent years, she has focused not only on discovering young, talented media professionals but also on developing long-term collaborations with them and supporting a community of young talents.