Hana Voleková
Client Manager & Market Research Professional, Kantar , Czech Republic

Hana is a Client Manager at Kantar company based in Prague, where she has been working since June 2017. In her role, Hana specialises in qualitative research, helping clients in sectors such as finance, telecommunications, pharmaceuticals, FMCG, and retail. Her main responsibilities include customer service reviews, business development and data interpretation. Hana is recognized for her ability to develop tailor-made research proposals, lead workshops, and deliver insightful qualitative analyses.

In addition to her role at Kantar, Hana has been an External Lecturer at Charles University’s Faculty of Social Sciences since September 2013, where she shares her extensive expertise in sociology and research methodologies.

Currently, Hana is a co-researcher of the qualitative section of the broader project Women in Key Film Professions: Feature Film, a project initiated by the APA (Association of Audiovisual Producers) and supported by the Czech Film Fund. The qualitative research aims to explore the experiences and current perspectives of women filmmakers in the most prestigious professions within the field of feature filmmaking. The project investigates whether these film professionals perceive and identify the main barriers to a more equitable representation of women in the Czech film industry. As part of the study, 23 women working in the audiovisual industry were interviewed in two-hour, in-depth discussions about their lives and careers in film.

Hana’s diverse career has equipped her with substantial international project experience, particularly in managing large-scale qualitative research across multiple countries. Her work consistently focuses on enhancing client relationships and providing added value through in-depth data interpretation and analysis.

Her extensive teaching and professional experience, combined with her involvement in important research on gender equality in film, make her a valuable contributor to both academic and business research communities.