Didi Maximova
Head of Content & International Sales, Concept Studio , Bulgaria

Didi has a diverse background in sports, education, and media. A former professional tennis player, she earned a full athletic scholarship, which took her to the United States to pursue both her academic and athletic ambitions. She spent her first two years in Texas before completing her studies in Long Island, New York, where she graduated with honours, earning a Bachelor’s degree in Fine Arts in Public Relations.

Upon returning to Bulgaria, Didi started her career right away as a marketing and communications specialist in the private sector. Driven by a desire to expand her expertise, she transitioned into the media industry, joining Publicis Groupe as a Digital Media Planner, making her way up to a Senior position.

Seeking new challenges and opportunities for growth, Didi made a significant career shift by joining Concept Studio, a leading Film and TV production company based in Sofia, Bulgaria. As the Head of Content and International Sales, she now plays a pivotal role in shaping the studio’s creative output and global outreach. 

Didi also took up the position of Director of Operations for MEDIA PLAY – an international film and TV industry event that aims to foster alliances, unity and cooperation among media and content producers from the smaller CEE territories, support and promote regional creativity, improve and diversify its funding opportunities, raise visibility and impact of regional productions on the European and global stage.