Hyppe Salmi
Executive Producer, YLE Drama , Finland

Hyppe is working as an Executive Producer in Yle’s Drama department, specialising in young adults. She is especially interested in short-form online drama, including content for third-party platforms where she sees countless opportunities for new kinds of storytelling. 

She has been commissioning Instagram dramas – live actions, chat fictions, animations, interactive formats, spoken word, and pilots – and continues to scout for fresh talents, stories, and formats. 

In recent years, Hyppe has focused not only on discovering young, talented media professionals but also on developing long-term collaborations with them and supporting a community of young talents.