MIDPOINT Institute ǀ Smash Cut ǀ Open Lecture

YLE has been successful in creating short-form dramas for teens and young adults. Two case studies will depict how YLE Drama is engaging young adults on Instagram, starting with the script all the way to the release of the series and beyond. Executive producer Hyppe Salmi is opening the strategy of an Instagram account @areena.stories as a tool to research, pilot and find new talents.