Since 2004, Asia has worked in various positions in the production, acquisition, and distribution of formats and ready-made content for Ukrainian TV channels and media groups including TONIS, First Automotive TV Channel, 1+1, and StarLight Media.
At StarLightMedia, she oversees international sales of the formats, scripted and non-scripted shows, and establishes new international co-production partnerships for series and documentaries, created by the leading producers of Ukraine.