A Bigger Splash

How do we create a bigger splash? Is fewer, bigger and better really the way forward for streamers?

The halting business model for subscription streamers calls for new investment strategies. TV4 had already adopted a new strategy before the crisis became obvious, the main reason being that our own original titles were cannibalizing each other by competing for space and recognition. Our solution: producing fewer, bigger and better high quality, emotive dramas.