Games, Social Media and Fiction Series. Battle over schoolers’ media time

The story seems to be the same everywhere. Public broadcasters are reaching the children well… until kids get the phones on their own and get to choose by themselves. Gaming and social media are taking more and more time from the young audiences. Markku Mastomäki, the Head of Children and Kids of YLE Finland is presenting how they see the situation and how they act in this constantly changing market.