How to Compete with the Giants?

A brief introduction to the Finnish Broadcasting Company YLE and the company´s award-winning streamer YLE Areena.

YLE Areena is a real rarity among its peers – a public broadcaster streamer that competes head-to-head against worldwide giants like Netflix and even outperforms them! YLE Areena has made it to the number one online brand ten times in a row, and this year ranks the third most valued brand in Finland. What have been the ingredients of the recipe for success? How big a part do the drama series play in this real life-knock-out game?