Youth Is Drama

In her showcase, Riikka will represent YLE’s tactics for attracting and engaging young audiences. Through several excerpts of recent shows, she will elaborate on how they’ve managed to find the right tone of voice and succeeded in bringing the crowds from third-party platforms to YLE’s own streaming platform YLE Areena. She will also discuss what kind of characters, genres or themes appeal to young audiences at the moment; what sort of instruments YLE has found necessary in creating concepts and scripts; and how one can take advantage of social media platforms.